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PvX ROAS Insights:What's driving the returns?

This article highlights key ROAS patterns in our data, from early-month correlations and genre dynamics to CAC, LTV, and channel trends.

Oct 28, 2025 5 min read

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The Silent Driver of China's Mobile Gaming Growth

Oct 20, 2025 - 5 min read

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Introducing the PvX Lambda Financial Forecasting Suite

Oct 15, 2025 - 4 min read

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Understanding the True Cost of Equity for High-Growth Companies

Aug 25, 2025 - 4 min read

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How to Choose the Right UA Financing Partner: A Founder’s Guide

Aug 04, 2025 - 6 min read

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The Inconvenient Truth of Scaling Gaming Apps

Jul 21, 2025 - 5 min read

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What Do Good Cohorts Actually Look Like?

Jun 30, 2025 - 7 min read

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The Right Financing at the Right Stage: A Guide for Gaming Companies

May 29, 2025 - 6 min read

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Introducing PvX Lambda: Cohort Based Intelligence to Help Apps Scale Smarter

May 29, 2025 - 8 min read

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Consumer App Watchlist: June 2025

May 29, 2025 - 6 min read

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Launching PvX Lambda

Apr 28, 2025 - 2 min read

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PvX Partners raises $3.8M to help scale consumer apps

Mar 11, 2025 - 2 min read

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Our Manifesto

Jan 17, 2025 - 6 min read

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Our Manifesto

Building a successful gaming company is one of the toughest challenges in business. In 2024, ZJ, Ri...

Jan 17, 2025 - 6 min read

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PvX Partners raises $3.8M to help scale consumer apps

Building a successful consumer app is a race against time. Every successful team eventually reaches ...

Mar 11, 2025 - 2 min read

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Launching PvX Lambda

At PvX Partners, we’re building the operating system for growth. Quality data is one of the most pow...

Apr 28, 2025 - 2 min read

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The Right Financing at the Right Stage: A Guide for Gaming Companies

Generally, among consumer tech startups, we observe that companies tend to overemphasize equity fund...

May 29, 2025 - 6 min read

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Introducing PvX Lambda: Cohort Based Intelligence to Help Apps Scale Smarter

Over the past year, we’ve had the privilege of speaking with over 250 game studios to help them ...

May 29, 2025 - 8 min read

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Consumer App Watchlist: June 2025

Given the well-documented stagnation that has plagued the gaming industry since 2021, gaming-native ...

May 29, 2025 - 6 min read

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What Do Good Cohorts Actually Look Like?

In an era where user acquisition costs are at all-time highs and benchmarks for profitable growth ar...

Jun 30, 2025 - 7 min read

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The Inconvenient Truth of Scaling Gaming Apps

Every successful mobile game reaches a pivotal moment when an untested product transforms into a pro...

Jul 21, 2025 - 5 min read

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How to Choose the Right UA Financing Partner: A Founder’s Guide

User acquisition (UA) financing is evolving fast. With new players entering the space- VC funds, pub...

Aug 04, 2025 - 6 min read

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Understanding the True Cost of Equity for High-Growth Companies

Every type of financing comes with a price–but not all costs are equally visible. When companies bor...

Aug 25, 2025 - 4 min read

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Introducing the PvX Lambda Financial Forecasting Suite

Are you spending copious amounts of time preparing financial models for your apps? Are you making br...

Oct 15, 2025 - 4 min read

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The Silent Driver of China's Mobile Gaming Growth

China’s rise in the global mobile gaming space has been nothing short of extraordinary. In 2024 alon...

Oct 20, 2025 - 5 min read

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