PvX Capital:
Cohort financing that helps
scale user acquisition with
non-dilutive capital
Key FeaturesPvX Capital helps you scale sustainably
Zero equity dilution
Draw down as needed
Transparent cost of capital
Downside risk protection
FUNDING MECHANICSHow PvX Funding Works
Illustrative Scenario
Without
PvX Capital
Company invests 500K and returns 700K over 7 months.
CaC
(500k)
Company funds 500K CaC
100k
100k
100k
100k
100k
100k
100k
START
1
Company invests $1mm in CaC upfront using cash on balance sheet
2
Customer cohort generates 200k net revenues/month
MONTH 1
MONTH 2
MONTH 3
MONTH 4
MONTH 5
MONTH 6
MONTH 7
With
PvX Capital
Company invests 500K and returns 875K over 7 months.
PvX takes downside risk alongside the Company if the Cohort does not pay back.
CaC
(500k)
(500k)
PvX funds 50% of 1M CaC
PVX CASH FLOW
COMPANY CASH FLOW
INTEREST EXPENSE
100k
100k
100k
100k
100k
100k
100k
100k
*E.g. 5% interest expense
100k
25k*
75k
200k
200k
START
1
PvX funds an additional 500K via UA financing
2
PvX collects 50% of the net revenues every month, while the Company keeps 50%
3
A dynamic interest rate (e.g. 5%) is charged once the cohort reaches 100% Net ROAS
4
After PvX reaches the $525k return cap, Company keeps all the future cash flows from the cohort
MONTH 1
MONTH 2
MONTH 3
MONTH 4
MONTH 5
MONTH 6
MONTH 7
How it worksIllustrative Funding Economics
Illustrative 3-Year Cumulative LTV/CaC: 3.00x
Scaling Scenario: PvX helps to 5x current marketing spendsUA Investment
3-Year LTV
ROI on Ad spend
Status Quo
$1.00M
$3.00M
3.00x
PvX adds 400% Budget
$4.00M
$12.00M
3.00x
Repayment
($4.28M)
1.07x
Net Economics
$1.00M
$10.72M
10.72x
Scaling current spend levels by +400% through PvX Capitalimproves net cash balance significantly
Without taking on
incremental downside risk
incremental downside risk
AdvantagesEnjoy the best of both worlds
Capped costs like debt capital
Risk sharing like equity capital
Trusted by
Some of the fastest growing businesses in the industry
Funding CalculatorCurious how much of your budget you could fund and at what cost? Use our Funding Calculator to see how much capital you can unlock, what it might cost, and the impact on your business.
